Understanding Business Objectives and Audience: Blog Assignment #4

1. What are your objective?
Blisswave Productions objective is to provide a fun, safe, and affordable platform for artists of all kinds to express their work.

2. Who are your target audience?
Blisswave productions target audience is anyone that is interested in art and music.

3. What is important to your audience?
Providing a fun and safe environment to watch music while still keeping it affordable.

6. Who influences you audience?
Other production companies that provide similar services in the music industry.

7. How do you distribute your product?
We promote are shows through a variety of music blogs, magazines, and pass out flyers by hand, as well as showing posting them on our social network pages.

8.What are you going to do with the information you get from your research?
We plan on using it to have a better understanding of which sites work the best for are advertising.

Social Media Trends: Blog Assignment #3

Why are major trends important?
Major trends in social media can be very beneficial for companies because in todays world everyone is using some sort of social media.  If you get your company on social media you are guaranteeing your company will get more exposure as well as increasing traffic.

What do you think the trends will be for the next sixth months?
Facebook and Twitter are on top of the social media world.  But soon I think Instagram will be.  Instagram was recently bought out by Facebook but is an entire social media site itself with the option to upload it to the father site.  I have an Instagram account, and recently I have been noticing how many companies are starting to get accounts to do marketing on it.  Instagram is all about uploading picstures. for example Nike always is posting pictures of new products they are working on to get people excited.

For your chosen company, how are the trends important? Will they affect their current marketing?
The trends will always be important. Any company must keep up with the trends if they plan to keep their competitive advantage.  Blisswave Productions is on most of the social media sites and uses them for pages and also adds.

PR Measurement Guidelines: Blog Assignment #2

What are their current PR activities?

Currently here at Blisswave Productions we take full of advantage of the free services that are provided through Social Media sites such and Facebook and Twitter.  On these sites fans are allowed to voice their opinions, questions, or concerns and we try to respond as fast as possible.  We also hold contests for free tickets and free records when we have releases or shows.

What are the possible outputs, outtakes & outcomes?

Providing contests for free products has been very productive for our company, it gets people coming back to our websites more often and checking in on our events and what we have to offer.

What might their PR objectives and business objectives be?

The PR objective is to keep the trust and the interest of our fans by providing a personable relationship of the social media sites.

The business objective here at Blisswave is to create new fans while still providing great customer and fan satisfaction.

How might they measure each?

Blisswave could provide some type of customer survey to track customer/fan satisfaction.

Facebook helps with tracking how many people visit our page and when new viewers visit the page.

Do they seem to be accomplishing their objectives?

Yes, we are.  The amount of positive feedback we have received from our first three releases is amazing, are records are in 9 countries and we have not had one show that has not sold out yet.  With this success we have had new fans rolling in everyday.

You Make The Case: Blog assignment 1

For the first assignment I will be using my older brothers company.  My older brother owns and runs a music/art production company out of Santa Rosa, California name Blisswave Productions.  The company has put out 3 records and hosted a handful of concerts in California, Michigan, and Colorado this year.  I also work for my brother so this is something that we could actually use in the future.

I would try to convince my boss (my brother) that it is a smart idea to implement a measurement strategy because it would help our company a great deal.  Without having any sort of measurement strategy it makes it hard for our company to know where to how we are doing as a company and against our competition.  Measurement strategies help companies make more educated decisions instead of being left out in the dark.

For a music production company we could measure how many people have viewed a certain event and use that information to see where it would be a good idea to continue marketing.

Hello everyone! My name is Matthew Harris.  I am a junior here at LTU.  I am pursuing my degree in Business Management.  I grew up in Livonia and attended school at Livonia Stevenson.  In my free time I like to watch NFL football and play basketball.